A number of business books are released every year, the world over.
A great number of books on business success are however written in the form of an autobiography by entrepreneurs – they tell the story of how the entrepreneur made it and the lessons learnt along the way.
What these books do not however often tell is the detailed guidance which many start up or new entrepreneurs need – after all “the devil is in the detail”.In addition, many of the more successful business books are written using examples from more developed economies, they do not tell the “Ugandan story” and neither do they help Ugandan entrepreneurs to apply succesful principles (such as rise the internet) from more developed economies to Uganda.
The book therefore contains relevant chapters with simple and ready to use information like:
It even includes 4 appendices including 12 powerful words/phrases that MUST be used in all marketing material as well as an internal control checklist that can be used to check if a business is being run properly.About the Authors
Dickson Wasake FCCA, a chartered accountant is both an entrepreneur and a business advisor. Having worked in Uganda, The Bahamas and the UK for the last 10 years, starting his career in Uganda with PricewaterhouseCoopers (PwC), which is one of the world’s largest professional services firms, he has a deep understanding of doing business in both a developing economy like Uganda, as well as more developed economies.
Doreen Mwesigye is a successful entrepreneur and for her work with a company with over 2,300 employees and contractors and operating from Uganda, Tanzania,Rwanda and Southern Sudan she won the "Woman Entrepreneur of the Year" award in 2012.
Your book was excellent…. it came at a time when I needed such information. When is your next publication?
I loved the book. It’s very informative .The kind of book one needs if one wants to make a head way in business.
The book is good. Thank you. I liked, most the evaluation tools in the Appendices, so helpful. I am using it as my hand book now.
I'd really love to appreciate you for the book. It is not only informative & educating, it is also so easy to read especially for a person that is not book friendly. I loved the fact that real life examples are provided in addition to useful links and the sources of the information provided. For a person that’s looking to start business, I found the chapter about "why businesses fail" totally on point. I also like the way the book was written, the humour and grammar, it gives me a feeling that am getting advice from a professional over a chilly weekend. I could go all day explaining what I love about the book but I just have to thank you for the good work. Thank you Mr. Dickson Wasake. Only God can pay you for your work.
I am most humbled to receive the e-book from you, thank you. I must say that finding your website could easily count as my biggest achievements of 2014, which is okay, because it has shown me a perspective of business analysis that goes a lot beyond fantasy choices that more often than not end up being irrational.
It's a simple read but the message is very clear and the ideas are well articulated. The fact that it uses Ugandan examples helps and makes it easier to apply the advise (business challenges are unique for every community and country). I found all chapters to be appealing and useful but chapters 3 (How to sell more) and 4 (Why businesses fail) stood out.
I have read it three times to make sure i get everything clearly. The book has very good and practical solutions to starting businesses. I liked the emphasis on marketing. It has opened my eyes on this subject. I have a bias against marketing but i will try to learn it as i intend to take on farming as a business.
I have only managed a quick perusal, but I can already see that it is going to really help me, and my team. We are in the process of re evaluating our business strategy and processes in the day to day running of the company, so this lovely book comes in very handy.