Achieving Business Success (in Uganda)
10 simple but powerful principles to learn from
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About the book

What is different about this book?

A number of business books are released every year, the world over.

A great number of books on business success are however written in the form of an autobiography by entrepreneurs – they tell the story of how the entrepreneur made it and the lessons learnt along the way.

What these books do not however often tell is the detailed guidance which many start up or new entrepreneurs need – after all “the devil is in the detail”.

In addition, many of the more successful business books are written using examples from more developed economies, they do not tell the “Ugandan story” and neither do they help Ugandan entrepreneurs to apply succesful principles (such as rise the internet) from more developed economies to Uganda.

What is in the book?

The book therefore contains relevant chapters with simple and ready to use information like:

  1. Using Google and Facebook to significantly grow sales
  2. Simple strategies millionaires use to signifcantly increase sales
  3. Why Ugandan Businesses fail (and how to avoid it)
  4. What lenders care about (and hence how to put together good business plans or proposals).
  5. Why quality matters.

It even includes 4 appendices including 12 powerful words/phrases that MUST be used in all marketing material as well as an internal control checklist that can be used to check if a business is being run properly.

About the Authors

Dickson Wasake FCCA, a chartered accountant is both an entrepreneur and a business advisor. Having worked in Uganda, The Bahamas and the UK for the last 10 years, starting his career in Uganda with PricewaterhouseCoopers (PwC), which is one of the world’s largest professional services firms, he has a deep understanding of doing business in both a developing economy like Uganda, as well as more developed economies.

Doreen Mwesigye is a successful entrepreneur and for her work with a company with over 2,300 employees and contractors and operating from Uganda, Tanzania,Rwanda and Southern Sudan she won the "Woman Entrepreneur of the Year" award in 2012.

Testimonials

Your book was excellent…. it came at a time when I needed such information. When is your next publication?

David Were
Student, Makerere University

I loved the book. It’s very informative .The kind of book one needs if one wants to make a head way in business.

Regina Owomugisha
Farmer.

The book is good. Thank you. I liked, most the evaluation tools in the Appendices, so helpful. I am using it as my hand book now.

Rony Muganga
Businessman

I'd really love to appreciate you for the book. It is not only informative & educating, it is also so easy to read especially for a person that is not book friendly. I loved the fact that real life examples are provided in addition to useful links and the sources of the information provided. For a person that’s looking to start business, I found the chapter about "why businesses fail" totally on point. I also like the way the book was written, the humour and grammar, it gives me a feeling that am getting advice from a professional over a chilly weekend. I could go all day explaining what I love about the book but I just have to thank you for the good work. Thank you Mr. Dickson Wasake. Only God can pay you for your work.

David Nsubuga
Al Ain, Abu Dhabi

I am most humbled to receive the e-book from you, thank you. I must say that finding your website could easily count as my biggest achievements of 2014, which is okay, because it has shown me a perspective of business analysis that goes a lot beyond fantasy choices that more often than not end up being irrational.

William Zimwe
Agro business sector employee

It's a simple read but the message is very clear and the ideas are well articulated. The fact that it uses Ugandan examples helps and makes it easier to apply the advise (business challenges are unique for every community and country). I found all chapters to be appealing and useful but chapters 3 (How to sell more) and 4 (Why businesses fail) stood out.

Moses Kihumuro
IT officer

I have read it three times to make sure i get everything clearly. The book has very good and practical solutions to starting businesses. I liked the emphasis on marketing. It has opened my eyes on this subject. I have a bias against marketing but i will try to learn it as i intend to take on farming as a business.

Anthony Mutimba
Businessman

I have only managed a quick perusal, but I can already see that it is going to really help me, and my team. We are in the process of re evaluating our business strategy and processes in the day to day running of the company, so this lovely book comes in very handy.

Lorna Ssozi
Managing Partner, Ssozi, Wasolo, Alinda- Ikanza & Nagitta Legal Associates and Advocates (SWAN Legal)

About the Authors

Dickson Wasake (FCCA)

Chartered accountant (FCCA) with audit, tax, accounting and advisory experience

Dickson Wasake, FCCA is a chartered accountant with experience with clients in different sectors including from Uganda, the Bahamas and the UK amongst others.

FCCA was born in Mbale, Uganda to Derrick Gafali Wasake a retired economist and Sarah Wasake nee Maswere a business entrepreneur.

He was educated in Uganda at King’s College Budo for “O” and “A” Level and then at Makerere University (Business School) where he graduated with a Bachelor of Commerce degree (Accounting). He then obtained a post graduate qualification as a chartered accountant (ACCA) while working for PricewaterhouseCoopers (PwC) in Uganda and in the Bahamas. PwC is one of the world’s “Big 4” professional services firms.

In 2013 Dickson also attended a Leadership Development Programme akin to an Executive MBA at the University Of Chicago Booth School Of Business (“Chicago Booth”). In 2012 and 2013, Chicago Booth was ranked no. 1 by The Economist in the MBA rankings. It was also ranked no. 1 by Bloomberg Business week in 2006, 2008,2010 and 2012 and no. 2 Business School by Forbes.

Away from work, Dickson spends time with his daughter, loves poetry (he is a published Poet) and is always up for a good debate, having been a guild speaker while at University and a chairperson of the senior debating club while at A level.

To email the author contact him at: dwasake@inachee.com

Doreen Mwesigye "Woman entrepreneur of the year"

Successful entrepreneur, who has won the woman entrepreneur of the year award

The guest writer, Doreen Mwesigye is also a successful entrepreneur and has won a “Woman Entrepreneur of the Year” Award.

Doreen is a successful entrepreneur and for her work with a company with over 2,300 employees and contractors and operating from Uganda, Tanzania, Rwanda and Southern Sudan she won the "Woman Entrepreneur of the Year" award in 2012.

Doreen has over 12 years of experience in private sector promotion and facilitation following her work with DHL International, Enterprise Uganda and currently holding an entrepreneurial role in Job Connect Limited, a leading recruitment and Business Development consultancy firm where she is currenlty Managing Director.

Furthermore she has significant training in Business development consultancy, Business counselling; project monitoring and evaluation; and business promotion and facilitation.

Dickson and Doreen are business partners in Inachee, a business advisory firm (based in both London and Kampala) and they share their insights into business with their over 500 newsletter subscribers and clients (January 2014).

Away from work, When not looking after her lovely family which includes 3 children (a girl and two boys) she likes to enjoy other activities: Swimming and Counselling.

 

To email the author contact her at: dmwesigye@inachee.com

How to get this book

  1. Pay with PayPal – If you have a PayPal account, just click the BUY button for the book. After you pay, you’ll receive emails containing links to download the eBook and bonuses.
  2. Pay with Pesapal – If you have a Pesapal account, just click the BUY button for the book. After you pay, you’ll receive emails containing links to download the eBook and bonuses.
  3. Pay with Mobile Money(Mtn/Airtel) – If you have a mobile money account with either Mtn or Airtel,just click the BUY button for the book. After you pay, you’ll receive emails containing links to download the eBook and bonuses.


Buy for $10

When you buy the book, you get free copies of 4 of Inachee's premium articles which are currently shared with their over 500 subscribers.

The articles are:
  • On Mortality: tools for business and founders to help them continue after…
  • The 25 craziest companies.
  • The Website Problem: How changes in the population are making a website even more critical.
  • Your prices are too high! How to handle price objections.

For more about the the bonus articles click: "Free Bonus Material"

To get more business related articles and reports please visit out databank here: Databank

"To receive these articles free with the book, click below to buy the book. On purchase you will receive a download file with the articles".


Buy for $10

Free Bonus Material

you get these free bonus materials when you buy the book

On Mortality: tools for business and founders to help them continue after…

In this heavy and perhaps sad article we consider how the denial of our own mortality and death can create challenges for business. We provide a number of ideas and concepts for business leaders/founders to consider in respect of mortality. Fear of death is a core part of the human condition. It’s been associated with everything from the enduring appeal of religion and spiritual beliefs to the desire to reproduce and raise children.

The 25 craziest companies.

To be successful in business, you do not necessarily have to be an inventor with a completely original idea. Some of the most successful companies in Uganda are “copy cats”. This article provides an over view of 25 companies whose ideas are so brilliant they are “crazy” BUT the ideas are not just “science fiction” they are actually working, successfully and so – these are ideas that can be copied.

The Website Problem: How changes in the population are making a website even more critical.

Research by Boston Consulting Group, the world’s leading advisor on strategy indicates that millenials- the generation of people now 18- 34 years old is transforming marketing. First this generation is critical to any economy.

In Uganda 78% of the population is under 30 and hence clearly the majority of us are milenials. What is however critical to note is this: Millenials are distinguished from older generations in the way they interact with a company’s brand. They engage with brands far more extensively, personally, and emotionally – and in a very different way from previous generations.

Your prices are too high! How to handle price objections.

This article provides a number of strategies and examples of words to use when dealing with the price objections, particularly when the product or service you are selling is not a commoditized i.e it has a fixed price in a highly competitive market where, information on comparatives is readily available. In addition to examples of what to say, it also includes a step by step “template” to use in handling price objections.

FOR BOOKSHOPS, PROMOTERS AND PUBLISHERS


What is different about this book?

A number of business books are released every year, the world over.

A great number of books on business success are however written in the form of an autobiography by entrepreneurs – they tell the story of how the entrepreneur made it and the lessons learnt along the way.

What these books do not however often tell is the detailed guidance which many start up or new entrepreneurs need – after all “the devil is in the detail”.

In addition, many of the more successful business books are written using examples from more developed economies, they do not tell the “Ugandan story” and neither do they help Ugandan entrepreneurs to apply succesful principles (such as rise the internet) from more developed economies to Uganda.

What is in the book?

The book therefore contains relevant chapters with simple and ready to use information like:

  1. Using Google and Facebook to significantly grow sales
  2. Simple strategies millionaires use to signifcantly increase sales
  3. Why Ugandan Businesses fail (and how to avoid it)
  4. What lenders care about (and hence how to put together good business plans or proposals).
  5. Why quality matters.

It even includes 4 appendices including 12 powerful words/phrases that MUST be used in all marketing material as well as an internal control checklist that can be used to check if a business is being run properly.

About the Authors

Dickson Wasake FCCA, a chartered accountant is both an entrepreneur and a business advisor. Having worked in Uganda, The Bahamas and the UK for the last 10 years, starting his career in Uganda with PricewaterhouseCoopers (PwC), which is one of the world’s largest professional services firms, he has a deep understanding of doing business in both a developing economy like Uganda, as well as more developed economies.

Doreen Mwesigye is a successful entrepreneur and for her work with a company with over 2,300 employees and contractors and operating from Uganda, Tanzania,Rwanda and Southern Sudan she won the "Woman Entrepreneur of the Year" award in 2012.

About Inachee

Inachee is an ethical business advisory firm. We are passionate about helping businesses to succeed (ethically). Values like integrity, trust and honesty form the basis of how we deal with clients.
Find out more about us and the innovative work we are doing at: www.inachee.com

Contact Us

ADDRESS:

Inachee Uganda Limited
Plot 14 Kanjokya Street
P O Box 7668 Kampala
Offices: Kampala, London.

TELEPHONE:

+256 (0) 414-599-433

To contact the authors:

Dickson Wasake (FCCA): dwasake@inachee.com
Doreen Mwesigye: dmwesigye@inachee.com

To contact the authors' agent:

mowomukama@inachee.com